Brand Intelligence Graphcompany
Company Overview
About PepsiCo
PepsiCo, Inc. is the second-largest food and beverage company in the world by revenue, headquartered in Purchase, New York. The company was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and has since expanded into one of the most diversified consumer goods portfolios globally. PepsiCo reported revenue of $91.5B in FY2024, employing approximately 318,000 people across more than 200 countries and territories.
Business Model & Competitive Advantage
PepsiCo's business is divided into seven reporting segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), PepsiCo Beverages North America (PBNA), Latin America (LatAm), Europe, Africa, Middle East and South Asia (AMESA), and Asia Pacific, Australia, New Zealand and China (APAC). The Frito-Lay division — home to Lay's, Doritos, Cheetos, Tostitos, and Fritos — is PepsiCo's most profitable business unit and global market leader in salty snacks. Beverages include Pepsi, Mountain Dew, Gatorade, Lipton (joint venture), Tropicana (partially divested), and Bubly.
Competitive Landscape 2025–2026
PepsiCo trades on NASDAQ under the ticker PEP with a market cap of approximately $200B. The company returned over $8B to shareholders through dividends and share buybacks in FY2024. PepsiCo faces ongoing pressure from consumers trading down and health-conscious trends shifting away from sugary beverages and processed snacks. The company is investing heavily in "better-for-you" products, international expansion, and supply chain digitization. Its competitive set includes Nestlé, Coca-Cola (beverages), Kellanova/Mars (snacks), and Mondelez.
The PepsiCo Story
Founders
Recent Activity
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Major milestones in PepsiCo's journey
Leadership Team
Meet the leaders behind PepsiCo
Ramon Laguarta
Ramon Laguarta is a Spanish businessman who became CEO of PepsiCo on October 3, 2018, and Chairman of the Board on February 1, 2019. He joined PepsiCo in January 1996 in the European business and became CEO of the entire Europe and Sub-Saharan Africa sector in 2014. As President in 2017, he oversaw Global Category Groups, Global Operations, Corporate Strategy, and Public Policy functions before ascending to CEO.
Key Differentiators
Market Leader
PepsiCo is recognized as a market leader in the CPG sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $91.5B in revenue, PepsiCo operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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