Paycom vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Oklahoma City HCM software (NYSE: PAYC) at $1.88B 2024 revenue, 41% EBITDA margin; IWant AI command engine (2025), Beti self-service payroll for 37K+ clients competing with Paychex and UKG for mid-market HR platform.
About
Paycom Software, Inc. is an Oklahoma City, Oklahoma-based human capital management (HCM) software company — publicly traded on the New York Stock Exchange (NYSE: PAYC) as an S&P 500 component — providing a single-database HCM platform that manages payroll, talent acquisition, talent management, HR management, and time and labor for over 37,000 clients and 7 million+ employees through recurring subscription revenue of $1.88 billion in fiscal year 2024 with a 41% EBITDA margin and 90% annual client retention rate. Founded in 1998 by CEO Chad Richison (who funded the startup by selling his house and cashing out his 401k at age 27), Paycom was among the first companies to process payroll entirely online — pioneering cloud-based HR technology before SaaS was an established software delivery model. Paycom's single-database architecture (all HCM modules sharing one data layer, eliminating the file imports and reconciliation required by multi-vendor HR stacks) enables Beti®, the employee self-service payroll product where employees review and approve their own paychecks before processing — reducing payroll errors at the source rather than correcting them after the fact. In 2025, Paycom launched IWant™, a command-driven AI engine allowing users to access employee information through voice-to-text or typed natural language commands — named a Top HR Product of 2025 by HR Executive magazine.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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