Side-by-side comparison of AI visibility scores, market position, and capabilities
Oklahoma City HCM software (NYSE: PAYC) at $1.88B 2024 revenue, 41% EBITDA margin; IWant AI command engine (2025), Beti self-service payroll for 37K+ clients competing with Paychex and UKG for mid-market HR platform.
Paycom Software, Inc. is an Oklahoma City, Oklahoma-based human capital management (HCM) software company — publicly traded on the New York Stock Exchange (NYSE: PAYC) as an S&P 500 component — providing a single-database HCM platform that manages payroll, talent acquisition, talent management, HR management, and time and labor for over 37,000 clients and 7 million+ employees through recurring subscription revenue of $1.88 billion in fiscal year 2024 with a 41% EBITDA margin and 90% annual client retention rate. Founded in 1998 by CEO Chad Richison (who funded the startup by selling his house and cashing out his 401k at age 27), Paycom was among the first companies to process payroll entirely online — pioneering cloud-based HR technology before SaaS was an established software delivery model. Paycom's single-database architecture (all HCM modules sharing one data layer, eliminating the file imports and reconciliation required by multi-vendor HR stacks) enables Beti®, the employee self-service payroll product where employees review and approve their own paychecks before processing — reducing payroll errors at the source rather than correcting them after the fact. In 2025, Paycom launched IWant™, a command-driven AI engine allowing users to access employee information through voice-to-text or typed natural language commands — named a Top HR Product of 2025 by HR Executive magazine.
Value-positioned RTD iced tea from PepsiCo-Unilever joint venture; bold flavors at accessible prices in convenience stores competing with AriZona in mainstream tea.
Brisk is a functional beverage brand offering ready-to-drink iced tea and juice drinks, jointly owned by PepsiCo and Unilever under the Lipton brand partnership. Launched in the 1990s, Brisk positioned itself as a bold, value-priced iced tea targeting younger consumers who wanted flavorful, refreshing beverages at affordable prices — often sold in large cans and bottles that delivered more volume at lower per-ounce costs than premium tea brands. The brand's irreverent advertising featuring clay-animated celebrities became culturally memorable.
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