Side-by-side comparison of AI visibility scores, market position, and capabilities
Oklahoma City HCM software (NYSE: PAYC) at $1.88B 2024 revenue, 41% EBITDA margin; IWant AI command engine (2025), Beti self-service payroll for 37K+ clients competing with Paychex and UKG for mid-market HR platform.
Paycom Software, Inc. is an Oklahoma City, Oklahoma-based human capital management (HCM) software company — publicly traded on the New York Stock Exchange (NYSE: PAYC) as an S&P 500 component — providing a single-database HCM platform that manages payroll, talent acquisition, talent management, HR management, and time and labor for over 37,000 clients and 7 million+ employees through recurring subscription revenue of $1.88 billion in fiscal year 2024 with a 41% EBITDA margin and 90% annual client retention rate. Founded in 1998 by CEO Chad Richison (who funded the startup by selling his house and cashing out his 401k at age 27), Paycom was among the first companies to process payroll entirely online — pioneering cloud-based HR technology before SaaS was an established software delivery model. Paycom's single-database architecture (all HCM modules sharing one data layer, eliminating the file imports and reconciliation required by multi-vendor HR stacks) enables Beti®, the employee self-service payroll product where employees review and approve their own paychecks before processing — reducing payroll errors at the source rather than correcting them after the fact. In 2025, Paycom launched IWant™, a command-driven AI engine allowing users to access employee information through voice-to-text or typed natural language commands — named a Top HR Product of 2025 by HR Executive magazine.
Richmond VA tobacco and nicotine (NYSE: MO) ~$9.7B net revenue FY2024; Marlboro 40%+ US cigarette share, on! oral pouch competing with Zyn, 50%+ operating margins, ABI stake, competing with Reynolds/BAT.
Altria Group, Inc. is a Richmond, Virginia-based tobacco and nicotine company — publicly traded on the New York Stock Exchange (NYSE: MO) as an S&P 500 Consumer Staples component — manufacturing and selling cigarettes (Marlboro — the best-selling cigarette brand in the United States), smokeless tobacco (Copenhagen, Skoal, Red Seal, Husky chewing tobacco/moist snuff brands), oral nicotine pouches (on! brand), and maintaining a 10.7% ownership stake in Anheuser-Busch InBev (SABMiller acquisition consideration shares) and a 35% stake in JUUL Labs (vaping — original $12.8B investment written down to minimal value following JUUL's regulatory and litigation difficulties) through approximately 5,500 employees. In fiscal year 2024, Altria reported revenues of approximately $20.6 billion (net revenues after excise taxes approximately $9.7 billion), with the cigarette segment (Marlboro generating 40%+ US cigarette market share) contributing the majority of operating income at 50%+ adjusted operating margins — the highest margins in the consumer staples sector reflecting cigarettes' inelastic demand and regulated market structure. CEO Billy Gifford has pivoted Altria's strategy from cigarettes toward smoke-free nicotine products: the on! oral nicotine pouch (acquired full ownership of Helix Innovations in 2023, rebranding as on! to compete with Swedish Match Zyn, the dominant US oral nicotine pouch brand) represents Altria's primary nicotine product diversification vehicle as cigarette volume declines 7-8% annually through consumer quit rates and secular health awareness trends.
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