Passage vs McAfee

Side-by-side comparison of AI visibility scores, market position, and capabilities

McAfee leads in AI visibility (81 vs 43)
Passage logo

Passage

EmergingSecurity

Passwordless Authentication

Passage is an identity and passkey authentication platform that enables developers to add passwordless login to apps using biometrics and passkeys via a simple API. HQ: San Francisco.

AI VisibilityBeta
Overall Score
C43
Category Rank
#1 of 3
AI Consensus
76%
Trend
up
Per Platform
ChatGPT
38
Perplexity
44
Gemini
39

About

Passage by 1Password is a developer-focused identity platform that makes it easy to implement passkey authentication — the FIDO2/WebAuthn passwordless login standard — in web and mobile applications. Founded in 2022 and later acquired by 1Password, Passage provides simple SDKs and APIs that handle the complex cryptographic operations and user management required to implement passkeys, biometric authentication, and magic link sign-in without building custom identity infrastructure.

Full profile
McAfee logo

McAfee

LeaderSecurity

Antivirus and Security Software

Consumer cybersecurity brand providing antivirus, VPN, and identity protection; McAfee+ emphasizes dark web monitoring and identity theft recovery services.

AI VisibilityBeta
Overall Score
A81
Category Rank
#1 of 5
AI Consensus
60%
Trend
stable
Per Platform
ChatGPT
89
Perplexity
75
Gemini
72

About

McAfee is a consumer cybersecurity company providing antivirus, identity protection, VPN, and privacy management tools to individuals and households globally. The company was originally founded in 1987 by John McAfee as one of the first commercial antivirus software companies, subsequently went through multiple corporate iterations including acquisition by Intel (2011) and spinout, was acquired by private equity firm Symphony Technology Group (STG) in 2021, and has since repositioned entirely as a consumer-focused security brand after STG separated the enterprise business as Trellix.

Full profile

AI Visibility Head-to-Head

43
Overall Score
81
#1
Category Rank
#1
76
AI Consensus
60
up
Trend
stable
38
ChatGPT
89
44
Perplexity
75
39
Gemini
72
44
Claude
77
35
Grok
81

Key Details

Category
Passwordless Authentication
Antivirus and Security Software
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Passage
Passwordless Authentication
Only McAfee
Antivirus and Security Software
McAfee is classified as company.

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