Side-by-side comparison of AI visibility scores, market position, and capabilities
Consumer cybersecurity brand providing antivirus, VPN, and identity protection; McAfee+ emphasizes dark web monitoring and identity theft recovery services.
McAfee is a consumer cybersecurity company providing antivirus, identity protection, VPN, and privacy management tools to individuals and households globally. The company was originally founded in 1987 by John McAfee as one of the first commercial antivirus software companies, subsequently went through multiple corporate iterations including acquisition by Intel (2011) and spinout, was acquired by private equity firm Symphony Technology Group (STG) in 2021, and has since repositioned entirely as a consumer-focused security brand after STG separated the enterprise business as Trellix.
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with 435M+ users at $3.8B revenue after $8.6B Norton merger; freemium model competing with Bitdefender and McAfee for consumer antivirus and privacy protection.
Avast is a Prague-based cybersecurity brand — now part of Gen Digital Inc. (NASDAQ: GEN), formed from the $8.6 billion merger of NortonLifeLock and Avast in 2022 — providing antivirus, internet security, VPN, and privacy protection software to 435+ million users globally (the majority on Avast's free tier) across Windows, Mac, Android, and iOS platforms. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024, with the Avast brand serving as the free-to-premium conversion funnel for consumers who upgrade to paid plans for advanced features.
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