Passage vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Passage is an identity and passkey authentication platform that enables developers to add passwordless login to apps using biometrics and passkeys via a simple API. HQ: San Francisco.
About
Passage by 1Password is a developer-focused identity platform that makes it easy to implement passkey authentication — the FIDO2/WebAuthn passwordless login standard — in web and mobile applications. Founded in 2022 and later acquired by 1Password, Passage provides simple SDKs and APIs that handle the complex cryptographic operations and user management required to implement passkeys, biometric authentication, and magic link sign-in without building custom identity infrastructure.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
AI Visibility Head-to-Head
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.