Outplay vs Klaviyo
Side-by-side comparison of AI visibility scores, market position, and capabilities
Affordable all-in-one sales engagement platform for SMB teams. Multichannel sequences across email, phone, LinkedIn, SMS, and WhatsApp. Acquired by JungleWorks in March 2025.
About
Outplay is an all-in-one sales engagement platform founded in 2019 and designed primarily for SMB and mid-market sales teams that need multichannel outreach automation at a lower price point than enterprise incumbents like Outreach and Salesloft. In March 2025, Outplay was acquired by JungleWorks, a SaaS platform company, providing additional resources for product development and global expansion.\n\nOutplay bundles email automation, a built-in power dialer, LinkedIn automation, SMS, WhatsApp, and web chat into a single sequence builder—allowing SDRs to create cadences that move prospects across channels automatically within one workflow. Pricing at $79–$139 per user per month undercuts Outreach and Salesloft by 40–60%, making it a compelling choice for growth-stage companies that need multichannel functionality without enterprise pricing. The platform provides 360-degree performance reporting covering sequence effectiveness, individual KPIs, pipeline metrics, and optimal outreach timing.\n\nOutplay is particularly popular with teams in the 5–50 rep range that want to automate prospecting sequences across multiple channels from a single platform. The tool integrates with Salesforce, HubSpot, Pipedrive, and Zoho CRM. While it excels at engaging existing contact lists, it lacks deep native prospecting or revenue attribution analytics—teams typically pair it with a data provider like Apollo.io or ZoomInfo for list building.
E-commerce email and SMS marketing platform with $800M ARR; Shopify's recommended partner serving 130K customers with behavioral segmentation, automated flows, and CDP capabilities.
About
Klaviyo is a marketing automation platform specializing in email and SMS marketing for e-commerce brands, providing data-driven personalization, customer segmentation, and automated campaign flows that drive significant revenue for Shopify and WooCommerce merchants. Founded in 2012 in Boston by Andrew Bialecki and Ed Hallen, Klaviyo went public on NYSE in September 2023 at a $9.2 billion valuation and generates approximately $800 million in annual recurring revenue, serving over 130,000 paying customers.
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