Outplay vs Groove
Side-by-side comparison of AI visibility scores, market position, and capabilities
Affordable all-in-one sales engagement platform for SMB teams. Multichannel sequences across email, phone, LinkedIn, SMS, and WhatsApp. Acquired by JungleWorks in March 2025.
About
Outplay is an all-in-one sales engagement platform founded in 2019 and designed primarily for SMB and mid-market sales teams that need multichannel outreach automation at a lower price point than enterprise incumbents like Outreach and Salesloft. In March 2025, Outplay was acquired by JungleWorks, a SaaS platform company, providing additional resources for product development and global expansion.\n\nOutplay bundles email automation, a built-in power dialer, LinkedIn automation, SMS, WhatsApp, and web chat into a single sequence builder—allowing SDRs to create cadences that move prospects across channels automatically within one workflow. Pricing at $79–$139 per user per month undercuts Outreach and Salesloft by 40–60%, making it a compelling choice for growth-stage companies that need multichannel functionality without enterprise pricing. The platform provides 360-degree performance reporting covering sequence effectiveness, individual KPIs, pipeline metrics, and optimal outreach timing.\n\nOutplay is particularly popular with teams in the 5–50 rep range that want to automate prospecting sequences across multiple channels from a single platform. The tool integrates with Salesforce, HubSpot, Pipedrive, and Zoho CRM. While it excels at engaging existing contact lists, it lacks deep native prospecting or revenue attribution analytics—teams typically pair it with a data provider like Apollo.io or ZoomInfo for list building.
Salesforce-native sales engagement platform acquired by Clari in 2023. 4,700+ G2 reviews at 4.7/5. Sequences, email tracking, and activity sync built natively inside Salesforce for enterprise teams.
About
Groove is a Salesforce-native sales engagement platform founded in 2014 and acquired by Clari in August 2023. Operating as Groove by Clari, the platform provides email and calendar automation, multi-step sales sequences, meeting scheduling, and real-time Salesforce activity sync—all built to work natively within Salesforce without data synchronization complexity. Groove has accumulated over 4,700 G2 reviews at a 4.7/5 rating, reflecting strong enterprise user satisfaction.\n\nGroove's Salesforce-native architecture eliminates the sync issues that plague third-party sales engagement tools, writing all activity data directly to Salesforce objects rather than a separate data layer. This makes Groove particularly attractive to enterprise sales organizations that require audit trails, RevOps reporting accuracy, and tight CRM governance. The platform supports multi-step email sequences, phone tasks, LinkedIn steps, and account-based plays, with AI features that surface recommended actions and flag at-risk deals.\n\nFollowing Clari's December 2025 merger with Salesloft, the combined entity now offers overlapping capabilities in sales engagement (Groove and Salesloft Cadence) and conversation intelligence (Clari Copilot and Salesloft Conversations). This consolidation positions the merged company as an end-to-end autonomous revenue platform spanning engagement, forecasting, and pipeline management. Groove remains the preferred choice for enterprises deeply embedded in Salesforce that prioritize native integration over broader platform features.
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