Omnipresent vs Forma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Omnipresent raised $87M+ for employer of record services in 160+ countries, targeting European and US companies hiring internationally without establishing local legal entities (London).
About
Omnipresent was founded in 2019 in London by Matthew Wilson and Guenther Eisinger, who previously worked in financial services and developed a firsthand understanding of the complexity of managing cross-border employment. The company raised over $87M and built its EOR platform with a strong emphasis on employment law compliance and structured contract management, targeting European companies expanding globally as well as US companies hiring European talent.\n\nThe platform handles the full employee lifecycle for international hires, from employment contract generation and onboarding through payroll processing, benefits administration, and offboarding. Omnipresent's legal team and compliance infrastructure are particularly strong in European markets, covering the specific requirements of works councils, notice periods, and statutory benefit entitlements that vary significantly across EU member states.\n\nOmnipresent differentiates in the challenger tier through its consultative approach and dedicated customer success teams, which guide HR teams through the complexities of international expansion rather than simply providing software access. The company has built a strong reputation in the European startup ecosystem and among US companies hiring in the UK and continental Europe, where its deep local legal expertise provides value that more automated global platforms struggle to replicate.
Forma (San Francisco) is a flexible benefits platform offering personalized lifestyle spending accounts across wellness, learning, and childcare categories; raised $40M Series B; formerly known as Twic.
About
Forma is a San Francisco-based flexible benefits platform that replaces rigid, one-size-fits-all benefit plans with personalized lifestyle spending accounts (LSAs). Employers set a budget and define eligible categories—wellness, learning, home office, childcare, and more—while employees spend through a dedicated Forma card or reimbursement portal. The platform integrates with major HRIS and payroll systems, giving HR teams real-time utilization data and compliance controls without administrative overhead. Founded in 2017 and formerly known as Twic, Forma raised $40M in Series B funding and counts hundreds of mid-market and enterprise employers among its customers.\n\nForma's product philosophy centers on benefit equity: every employee receives the same dollar value but can allocate it toward what matters most to their individual life stage and circumstances. The platform supports dozens of pre-configured spending categories and allows custom merchant rules, giving employers flexibility to align benefits with their culture and values. Employees access their balance via a mobile app, web portal, or physical card, and Forma handles receipts, compliance categorization, and IRS substantiation automatically.\n\nIn a competitive HR tech market increasingly focused on total rewards differentiation, Forma positions itself as an antidote to benefit fragmentation. Rather than managing separate vendors for gym reimbursements, tuition assistance, and commuter benefits, HR teams consolidate everything into a single LSA or multi-account structure. The company targets the 200-to-5,000-employee segment where benefits complexity is high but enterprise HRIS platforms often lack native LSA tooling.
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