Oishii vs Trimble Ag Software
Side-by-side comparison of AI visibility scores, market position, and capabilities
Oishii operates the world's largest indoor vertical strawberry farm; raised $370M total including $150M Series C (May 2026); acquired Tortuga AgTech robotics in 2025; sells Omakase, Koyo, and Nikko berries at $4.99–$15 at US retailers.
About
Oishii is a New York-based vertical farming company founded in 2016 that grows premium indoor strawberries and berries using proprietary robotic Smart Farm technology. The company operates the world''s largest indoor vertical strawberry farm and has become one of the most recognized brands in the premium produce category, known for its Omakase Berry — originally launched at nearly $50 per tray in 2018. Oishii has since expanded its product line to include the Koyo Berry, Nikko Berry, and Rubí Tomato, and has introduced accessible retail pack sizes ranging from $4.99 to $15 to broaden market reach.
Trimble (NASDAQ: TRMB) precision agriculture software with GPS guidance and variable rate application for farm management; competing with John Deere Operations Center and Climate FieldView for crop data platform.
About
Trimble Ag Software is the precision agriculture software division of Trimble Inc. (NASDAQ: TRMB) — a Sunnyvale, California-based positioning and workflow technology company with $3.7 billion in annual revenue — providing farmers, agronomists, and farm managers with field mapping, GPS-guided variable rate application, crop record management, and agronomic analytics that enable data-driven farming decisions across planting, spraying, harvesting, and soil management. Operating under the Trimble Agriculture brand with products including Trimble TMX-2050, Trimble Farmer Core/Pro/Premium, and the Trimble Connected Farm suite, the division serves large-scale crop producers and ag service providers in North America, Europe, and Australia.
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