Oishii vs Starbucks
Side-by-side comparison of AI visibility scores, market position, and capabilities
Oishii operates the world's largest indoor vertical strawberry farm; raised $370M total including $150M Series C (May 2026); acquired Tortuga AgTech robotics in 2025; sells Omakase, Koyo, and Nikko berries at $4.99–$15 at US retailers.
About
Oishii is a New York-based vertical farming company founded in 2016 that grows premium indoor strawberries and berries using proprietary robotic Smart Farm technology. The company operates the world''s largest indoor vertical strawberry farm and has become one of the most recognized brands in the premium produce category, known for its Omakase Berry — originally launched at nearly $50 per tray in 2018. Oishii has since expanded its product line to include the Koyo Berry, Nikko Berry, and Rubí Tomato, and has introduced accessible retail pack sizes ranging from $4.99 to $15 to broaden market reach.
NASDAQ: SBUX global coffeehouse at $37.184B revenue FY2025 with 40,199 stores and 33.8M Rewards members; CEO Niccol 'Back to Starbucks' operational turnaround competing with Dunkin' and Dutch Bros for premium coffee occasions.
About
Starbucks Corporation is a Seattle, Washington-based global coffeehouse chain — listed on NASDAQ (NASDAQ: SBUX) — operating 40,199 stores in 88 countries as of fiscal year 2025, serving 100 million customers weekly (14.3 million daily) through company-operated and licensed locations that offer espresso beverages, premium coffee, teas, food items, and merchandise, generating $37.184 billion in revenue in fiscal year 2025 (+2.79% year-over-year) with 33.8 million US Starbucks Rewards members (+4%) and positive comparable store sales growth in Q4 FY2025 after seven consecutive quarters of negative or flat comps under prior leadership. Founded in 1971 in Seattle's Pike Place Market and transformed into the global third-place coffeehouse experience by Howard Schultz, Starbucks holds 40.88% food service market share in the US coffee category.
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