Observe vs GrowthBook
Side-by-side comparison of AI visibility scores, market position, and capabilities
San Mateo AI observability treating telemetry as structured data resources; $393M total ($145M Evolution Equity/Madrona Series B Sep 2024) from Sutter Hill Ventures founding with 50+ customers competing with Datadog for cloud-native observability.
About
Observe Inc. is a San Mateo, California-based AI-powered observability platform — backed with approximately $393 million in total funding including a $145 million Series B in September 2024 led by Evolution Equity Partners with Madrona Ventures, plus Sutter Hill Ventures' founding investment — providing enterprise engineering and operations teams with a cloud-native observability solution that treats telemetry data as a structured data problem, curating logs, metrics, and traces into typed "resources" (users, sessions, help desk tickets, software builds, and other business objects) that enable sophisticated root-cause analysis and cross-stack troubleshooting beyond what traditional observability tools provide. Serving 50+ customers including Upstart Financial, OpenGov, and TopGolf, Observe is led by CEO Jeremy Burton (former C-suite at Oracle, Symantec, EMC, and Dell) with co-founders from Splunk, Snowflake, Wavefront, and Roblox. Founded in 2017 (Sutter Hill Ventures company).
SF open-source A/B testing and feature flagging running statistical analysis on existing data warehouses; YC W22 $5M revenue 2024 warehouse-native competing with LaunchDarkly and Statsig for developer experimentation infrastructure.
About
GrowthBook is a San Francisco-based open-source feature flagging and A/B testing platform — backed by Y Combinator (W22) — providing engineering teams and product managers with a self-hostable, warehouse-native experimentation system that connects directly to Snowflake, BigQuery, Redshift, Databricks, and Postgres data warehouses to run A/B tests against existing event data without requiring a separate third-party analytics SDK or data pipeline. Founded in 2020 and generating $5 million in revenue in 2024 with a 21-person team, GrowthBook operates under an open-core model (MIT license for the core platform, paid GrowthBook Cloud for the managed option) that has built a developer-first community and significant self-hosted installed base.
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