Oatly vs Heinz
Side-by-side comparison of AI visibility scores, market position, and capabilities
Swedish oat milk pioneer; $862M revenue in FY2025, first profitable year with €32% gross margin; 593M liters sold; NYSE: OTLY; dominant in plant-based dairy globally with strongest growth in Europe (+11.2%) and Greater China (+13.1%) in 2025.
About
Oatly is a Swedish food technology company founded in 1994, originally developed from research at Lund University. The company produces oat-based milk, yogurt, ice cream, and cream alternatives, and is widely credited with creating the mainstream oat milk category globally. Oatly went public on the Nasdaq in May 2021 and trades under the ticker OTLY.\n\nIn fiscal year 2025, Oatly reported revenue of $862.5 million, up 4.7% year-over-year, and achieved its first full year of profitability since going public — a major milestone for the brand. The company sold a record 593 million liters in 2025 with a gross margin of 32%. Growth was strongest in Europe (+11.2%) and Greater China (+13.1%), partially offset by a 9.1% decline in North America. Adjusted EBITDA for Q4 2025 was $11 million versus a loss in the prior year.\n\nOatly faces a complex competitive environment as private-label oat milks from large retailers erode price premiums in the US, while the company's premium positioning and sustainability mission remain strengths in European and Asian markets. The 2026 outlook targets 3–5% constant currency revenue growth and $25–30 million in adjusted EBITDA, suggesting a measured path toward sustained profitability.
Kraft Heinz (NASDAQ: KHC) global #1 ketchup with 60%+ US market share at $25.1B company revenue; Berkshire/3G-owned competing with Unilever Hellmann's and McCormick for condiments and packaged food shelf space.
About
Heinz is a Pittsburgh-based global food brand — operating as Kraft Heinz Company (NASDAQ: KHC) following the 2015 merger of Heinz and Kraft Foods orchestrated by Berkshire Hathaway and 3G Capital — producing ketchup, condiments, sauces, baby food, and packaged meals across 200+ countries with iconic products including Heinz Tomato Ketchup (the world's best-selling ketchup), HP Sauce, Lea & Perrins Worcestershire Sauce, Kraft Mac & Cheese, Oscar Mayer, Velveeta, and Jell-O. The Kraft Heinz Company generated $25.1 billion in revenue in fiscal year 2024, with the Heinz brand alone generating an estimated $2+ billion annually.
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