Noveon Magnetics vs Rockwell Automation
Side-by-side comparison of AI visibility scores, market position, and capabilities
Magnet-to-Magnet (M2M) rare earth recycling — turns scrap neodymium magnets into new high-performance magnets. $215M Series C (Jan 2026); GM production started Jul 2025; LG Electronics partnership.
About
Noveon Magnetics is a U.S. rare earth magnet manufacturer that has developed a proprietary Magnet-to-Magnet (M2M) recycling process, converting end-of-life neodymium magnets from electronics, appliances, and vehicles into new, high-performance permanent magnets without requiring virgin rare earth mining. The technology enables a fully domestic and circular supply chain for rare earth magnets — a strategic material for electric vehicles, defense systems, AI data centers, wind energy, and advanced manufacturing. Noveon completed a $215M Series C in January 2026 to expand U.S. manufacturing capacity, having already begun commercial magnet deliveries to General Motors in July 2025. The company launched a closed-loop recycling initiative with LG Electronics and Kangwon Energy in January 2026, and secured a rare earth oxides supply agreement with Solvay starting in 2026.
$8.3B revenue FY2024 (-8.8% YoY); Q3 FY2025 $2,144M (+5% YoY recovery); Total ARR +16% FY2024, +7% Q3 FY2025; North America best-performing market; industrial automation leader
About
Rockwell Automation is the world's largest company dedicated solely to industrial automation and digital transformation, founded in 1903 and headquartered in Milwaukee, Wisconsin. The company's mission is to expand human possibility by connecting people's ingenuity with the potential of technology to build a more productive and sustainable world. Its core technology portfolio spans programmable logic controllers (PLCs), industrial networking, motion control, and safety systems that form the backbone of manufacturing operations globally.\n\nRockwell's product and software platform — marketed under the Logix, FactoryTalk, and Plex brands — covers everything from discrete and process automation hardware to cloud-based MES, ERP, and AI-driven analytics for smart manufacturing. The Plex acquisition brought cloud-native manufacturing execution and ERP capabilities into the portfolio, expanding Rockwell's appeal to mid-market manufacturers. Annual recurring revenue (ARR) grew 16% in FY2024, reflecting strong adoption of its software and subscription offerings across the installed base.\n\nRockwell reported $8.3 billion in revenue for FY2024 and showed 5% year-over-year recovery in Q3 FY2025 after inventory correction headwinds in prior periods. North America remains its strongest and most profitable market. The company is investing heavily in industrial AI and edge computing to capitalize on the fourth industrial revolution, competing with Siemens, ABB, and Honeywell. Its dominant North American installed base and deep customer switching costs provide significant pricing power and long-term revenue visibility.
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