Noveon Magnetics logo

Noveon Magnetics

Challenger

Magnet-to-Magnet (M2M) rare earth recycling — turns scrap neodymium magnets into new high-performance magnets. $215M Series C (Jan 2026); GM production started Jul 2025; LG Electronics partnership.

Best for: Rare Earth Magnet Manufacturing / Recycling
Manufacturing & IndustryRare Earth Magnet Manufacturing / RecyclingWebsiteUpdated May 2026

Company Overview

Noveon Magnetics is a U.S. rare earth magnet manufacturer that has developed a proprietary Magnet-to-Magnet (M2M) recycling process, converting end-of-life neodymium magnets from electronics, appliances, and vehicles into new, high-performance permanent magnets without requiring virgin rare earth mining. The technology enables a fully domestic and circular supply chain for rare earth magnets — a strategic material for electric vehicles, defense systems, AI data centers, wind energy, and advanced manufacturing. Noveon completed a $215M Series C in January 2026 to expand U.S. manufacturing capacity, having already begun commercial magnet deliveries to General Motors in July 2025. The company launched a closed-loop recycling initiative with LG Electronics and Kangwon Energy in January 2026, and secured a rare earth oxides supply agreement with Solvay starting in 2026.

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Key Differentiators

Strong Challenger

Noveon Magnetics is an established challenger with significant market presence and competitive offerings in Manufacturing & Industry.

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