Normative vs Baker Hughes
Side-by-side comparison of AI visibility scores, market position, and capabilities
Normative is a carbon accounting software company providing science-based emissions calculation and reduction planning for companies pursuing validated climate targets.
About
Normative is a Swedish climate technology company founded in 2014 that has raised $35M to provide corporate carbon accounting software based on the most comprehensive emissions factor database available. The company's platform enables businesses to calculate their full greenhouse gas footprint using spend-based, activity-based, and supplier-specific methodologies, covering the complete Scope 1, 2, and 3 inventory required for science-based target setting. Normative operates a proprietary emissions factor database with over 40 million data points that is widely recognized as one of the most comprehensive available, enabling more accurate indirect emissions calculations from procurement and supply chain data. The company targets mid-market and enterprise companies in Europe that are preparing for mandatory sustainability reporting under the EU Corporate Sustainability Reporting Directive. Normative provides both software and advisory services to guide companies through target setting, supply chain engagement, and reporting. The company has built particularly strong capabilities for financial institutions calculating financed emissions in investment and lending portfolios, an emerging requirement under the Partnership for Carbon Accounting Financials framework.
Houston oilfield services and energy technology (NASDAQ: BKR) ~$27.8B FY2024 revenue; IET LNG turbomachinery 38% revenue, Baker Hughes + GE Oil & Gas combined, energy transition positioning competing with SLB and Halliburton.
About
Baker Hughes Company is a Houston, Texas-based energy technology and oilfield services company — publicly traded on the NASDAQ (NASDAQ: BKR) as an S&P 500 Energy component — providing oilfield services and equipment (OFSE — drilling, completions, production, and intervention technologies for upstream oil and gas operations) and industrial and energy technology (IET — turbomachinery, compressors, industrial equipment, and digital solutions for LNG terminals, industrial plants, and new energy applications) through approximately 58,000 employees in 120+ countries. Baker Hughes was formed in 2017 through the combination of Baker Hughes (founded 1987) with GE Oil & Gas — GE selling its oil and gas equipment and services business to Baker Hughes — creating a combined company that trades under NYSE: BKR while GE initially held a majority stake, which GE divested by 2022. In fiscal year 2024, Baker Hughes reported revenues of approximately $27.8 billion with adjusted EBITDA of approximately $4.4 billion, with the Industrial & Energy Technology segment (LNG compressors, gas compression, power generation turbines for industrial applications) generating 38% of revenue at above-average margins as LNG terminal construction and industrial decarbonization drove demand for Baker Hughes's turbomachinery and electrification equipment. CEO Lorenzo Simonelli has executed Baker Hughes's "energy transition" strategy — positioning Baker Hughes's equipment and services for both conventional oil and gas (OFSE — growing with global upstream capital expenditure) and the new energy economy (IET — LNG for energy transition, hydrogen compression, carbon capture equipment, geothermal drilling) to reduce Baker Hughes's correlation to oil price cycles.
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