noodle.ai vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
San Francisco CPG supply chain AI (rebranded Daybreak) at $35M ARR May 2025; $107M total (Dell/TPG/ServiceNow/In-Q-Tel) focusing on Fill-Rate/OTIF for Estée Lauder/Kellogg's competing with o9 Solutions for AI demand planning.
About
Noodle.ai (rebranded as Daybreak) is a San Francisco, California-based enterprise AI supply chain planning platform — backed with $107 million in total funding including a $10 million Series C-II in January 2024 from Dell Technologies Capital, TPG, ServiceNow Ventures, Honeywell Ventures, Nexus Venture Partners, and In-Q-Tel — providing CPG (consumer packaged goods) and manufacturing companies including Estée Lauder and Kellogg's with AI-powered inventory planning, demand forecasting, and fill-rate optimization that targets Fill-Rate, Inventory, and OTIF (On-Time-In-Full) outcomes as the primary business metrics. As of May 2025, Noodle.ai/Daybreak reports $35 million in annual recurring revenue with approximately 105 employees across 6 continents. In January 2024, Stephen R. Collins was appointed CEO (founder Stephen Pratt transitioning to Senior Strategic Advisor) and Jerome Holbus joined as Chief Product Officer. Founded in 2016 in San Francisco.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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