Nobul vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Nobul is the first open real estate agent marketplace where all agents compete for buyers and sellers; 430K+ agents and 290K+ listings; $30.6M revenue in 2025; headquartered in Toronto.
About
Nobul is a technology-driven real estate marketplace that connects home buyers and sellers with real estate agents through an open, competitive platform. Founded in 2017 by Regan McGee and headquartered in Toronto, Ontario (with a U.S. office in West Palm Beach, Florida), Nobul operates the world''s first and only open digital marketplace where agents from any brokerage — regardless of size or brand — can compete for consumer business based on their track record, reviews, and proposed services.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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