Nobul vs Redfin
Side-by-side comparison of AI visibility scores, market position, and capabilities
Nobul is the first open real estate agent marketplace where all agents compete for buyers and sellers; 430K+ agents and 290K+ listings; $30.6M revenue in 2025; headquartered in Toronto.
About
Nobul is a technology-driven real estate marketplace that connects home buyers and sellers with real estate agents through an open, competitive platform. Founded in 2017 by Regan McGee and headquartered in Toronto, Ontario (with a U.S. office in West Palm Beach, Florida), Nobul operates the world''s first and only open digital marketplace where agents from any brokerage — regardless of size or brand — can compete for consumer business based on their track record, reviews, and proposed services.
Tech real estate brokerage acquired by Rocket Companies (RKT) for $1.75B stock (March 2025); Q4 2024 $244.3M revenue (+12% YoY) with Rocket Preferred Pricing integration competing with Zillow for integrated home search and mortgage.
About
Redfin Corporation was a Seattle-based technology-powered real estate brokerage — publicly traded on NASDAQ (RDFN) from 2017 until its acquisition by Rocket Companies in March 2025 — that combined salaried real estate agents with technology platforms to reduce commissions and provide home buyers and sellers with lower costs than traditional brokerages. Founded in 2004 and led by CEO Glenn Kelman since 2005, Redfin grew to serve customers across the United States and Canada with over 50 million monthly website visitors, generating Q4 2024 revenue of $244.3 million (+12% year-over-year). In March 2025, Rocket Companies (NYSE: RKT) — America's largest mortgage lender — completed the acquisition of Redfin for $1.75 billion in stock (enterprise value $2.36 billion), creating an integrated homebuying ecosystem. The combined company offers 'Rocket Preferred Pricing' providing Redfin buyers either a 1% lower interest rate for the first year or up to $6,000 in lender credits when financing through Rocket Mortgage.
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