Nike vs Trimble Ag Software
Side-by-side comparison of AI visibility scores, market position, and capabilities
Beaverton global athletic footwear and apparel (NYSE: NKE) at $51.4B FY2024 revenue with 18% market share; CEO Elliott Hill returned Sept 2024 with Win Now strategy to restore wholesale channels and running category competing with On Running and adidas.
About
Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P 500 component — generating $51.4 billion in fiscal year 2024 (ended May 31, 2024) revenue with approximately 83,700 employees worldwide and approximately 18% global athletic footwear market share. Nike brands include Nike (performance footwear, apparel, and equipment), Jordan Brand (lifestyle basketball and athletic), and Converse (lifestyle footwear). In September 2024, Elliott Hill returned to Nike as President and CEO (replacing John Donahoe who had led the company since 2020), launching a "Win Now" strategy focused on sport performance product investment, wholesale partner relationship restoration, and competitive positioning in running and basketball categories. Nike Direct (direct-to-consumer e-commerce and owned stores) generated 44% of FY2024 revenue. Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman; renamed Nike in 1978 with IPO in 1980.
Trimble (NASDAQ: TRMB) precision agriculture software with GPS guidance and variable rate application for farm management; competing with John Deere Operations Center and Climate FieldView for crop data platform.
About
Trimble Ag Software is the precision agriculture software division of Trimble Inc. (NASDAQ: TRMB) — a Sunnyvale, California-based positioning and workflow technology company with $3.7 billion in annual revenue — providing farmers, agronomists, and farm managers with field mapping, GPS-guided variable rate application, crop record management, and agronomic analytics that enable data-driven farming decisions across planting, spraying, harvesting, and soil management. Operating under the Trimble Agriculture brand with products including Trimble TMX-2050, Trimble Farmer Core/Pro/Premium, and the Trimble Connected Farm suite, the division serves large-scale crop producers and ag service providers in North America, Europe, and Australia.
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