Network for Good vs Virtuous
Side-by-side comparison of AI visibility scores, market position, and capabilities
Nonprofit fundraising and donor management platform having processed $3.5B+ in donations; Bonterra-owned online donation, peer-to-peer, and event tools for small nonprofits.
About
Network for Good is a nonprofit fundraising and donor management platform providing donation processing, fundraising tools, and nonprofit CRM capabilities specifically for small to mid-sized nonprofits. Founded in 2001 and headquartered in Bethesda, Maryland, Network for Good has processed over $3.5 billion in donations and serves thousands of nonprofit organizations with a platform designed to make online fundraising accessible to organizations without large technology teams or budgets.
Responsive fundraising CRM for nonprofits with behavioral donor engagement scoring; automated personalized donor journeys competing with Bloomerang and Salesforce NPSP for 600+ organizations.
About
Virtuous is a nonprofit CRM and fundraising platform designed specifically for nonprofits that want to build genuine donor relationships rather than just process transactions — providing donor management, email marketing, event management, and automation workflows informed by behavioral signals and engagement scoring. Founded in 2014 by Gabe Cooper in Phoenix, Arizona, Virtuous has raised approximately $30 million and serves over 600 nonprofit organizations across faith-based, healthcare, education, and social service sectors who want a more relationship-focused alternative to traditional nonprofit CRMs.\n\nVirtuous's "Responsive Fundraising" philosophy guides the product — instead of blasting all donors with the same email campaigns, Virtuous tracks each donor's engagement signals (email opens, giving frequency, event attendance, volunteer hours) and surfaces recommendations for when and how to communicate personally with each donor. The CRM provides a full donor profile showing relationship history, communication preferences, and giving patterns that help major gift officers prepare for donor conversations. Automated journeys can send personalized thank-you sequences, impact stories, and renewal appeals based on each donor's giving anniversary and engagement level.\n\nIn 2025, Virtuous competes in the nonprofit CRM market against Salesforce NPSP (Nonprofit Success Pack), Bloomerang, Blackbaud Raiser's Edge, and NeonCRM for donor management platform share. The nonprofit CRM market is undergoing a shift — Salesforce NPSP requires significant customization expertise while Blackbaud's legacy platforms are showing age, creating opportunity for modern purpose-built alternatives. Virtuous's 2025 strategy focuses on expanding its AI capabilities for donor intelligence (predictive giving propensity scoring), growing its integration with text messaging and direct mail platforms, and adding capacity for corporate foundations and grant-making programs.
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