MURAL vs Airtable

Side-by-side comparison of AI visibility scores, market position, and capabilities

Airtable leads in AI visibility (90 vs 74)
MURAL logo

MURAL

LeaderProductivity & Collaboration

Visual Collaboration & Digital Whiteboarding

MURAL is an AI-powered visual collaboration platform valued at $2B; raised $199M; 549 employees; integrates with Microsoft 365 Copilot; serves global enterprises for design thinking, agile planning, and team workshops.

AI VisibilityBeta
Overall Score
B74
Category Rank
#37 of 147
AI Consensus
79%
Trend
stable
Per Platform
ChatGPT
75
Perplexity
69
Gemini
74

About

MURAL is a San Francisco-based digital collaboration platform founded in 2011 by Mariano Suarez Battan, Agustin Soler, and Patricio Jutard. The company provides an AI-powered visual workspace — effectively an infinite digital whiteboard — that enables distributed teams to brainstorm, plan projects, run design thinking workshops, and execute agile ceremonies in real time. MURAL serves a broad range of enterprise clients globally, competing primarily with Miro, Figma FigJam, and Lucid in the digital whiteboarding market.

Full profile
Airtable logo

Airtable

EmergingProductivity & Collaboration

Collaborative Databases

San Francisco no-code relational database and app builder for 450,000+ organizations; $1.36B raised at $11.7B valuation competing with Notion and Monday.com for team workflow automation and custom operations apps.

AI VisibilityBeta
Overall Score
A90
Category Rank
#11 of 147
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
86
Perplexity
91
Gemini
95

About

Airtable is a San Francisco-based no-code database and app-building platform enabling teams to build custom applications, workflows, and data management tools without engineering resources — combining the familiarity of spreadsheet interfaces with relational database capabilities, formula logic, API integrations, and configurable views (grid, kanban, calendar, gallery, form). Founded in 2012 by Howie Liu, Andrew Ofstad, and Emmet Nicholas and backed with $1.36 billion raised from Benchmark, Coatue, and Greenoaks at a $11.7 billion valuation (2021), Airtable serves 450,000+ organizations including Netflix, Expedia, and Amazon for operations, marketing, and product management use cases.

Full profile

AI Visibility Head-to-Head

74
Overall Score
90
#37
Category Rank
#11
79
AI Consensus
77
stable
Trend
stable
75
ChatGPT
86
69
Perplexity
91
74
Gemini
95
72
Claude
92
78
Grok
87

Key Details

Category
Visual Collaboration & Digital Whiteboarding
Collaborative Databases
Tier
Leader
Emerging
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Airtable
Collaborative Databases
Airtable is classified as company.

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