Mudflap vs Huboo
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mudflap is a mobile payment platform giving independent truckers and small carriers access to fuel discounts at 800+ truck stops nationwide; raised $50M Series B in 2022; processes hundreds of millions in annual fuel spend; no subscription required.
About
Mudflap is a fintech and logistics company founded in 2019 by Dan Weisman and Keith Mullin and headquartered in Redwood City, California. The company operates a mobile app and payment platform that connects independent owner-operators and small trucking fleets with discounted diesel fuel prices at more than 800 truck stops and fuel networks across the United States. Unlike fuel cards tied to specific chains, Mudflap gives truckers the freedom to find the best discounted price at participating locations on their route without a subscription fee or credit check, making it accessible to independent operators who are often excluded from large fleet fuel programs.
Huboo was rescued from administration in Dec 2024 by Baaj Capital; subsequently acquired Sorted Group to build an end-to-end e-commerce logistics platform processing 100M+ parcels annually for 400+ brands across UK and Europe.
About
Huboo is a Bristol-based e-commerce fulfillment company (3PL) that uses technology and a human-centered "micro-hub" model to provide warehousing, order management, and shipping services for online retailers. Founded to make fulfillment accessible to businesses of all sizes — not just enterprise shippers — Huboo assigns dedicated micro-hub teams to each merchant, ensuring personalized service and high order accuracy rates. Its technology platform integrates with over 35 marketplaces and sales channels including Amazon, eBay, Shopify, and WooCommerce.
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