Moon Active vs DraftKings
Side-by-side comparison of AI visibility scores, market position, and capabilities
Moon Active developed Coin Master, the #1 casual mobile game in 100+ countries with 200M+ installs; generates $400M+ annual revenue; $5B valuation; Tel Aviv; 1,500+ employees and creator of one of the highest-grossing mobile games globally.
About
Moon Active is a Tel Aviv-based mobile gaming studio founded in 2012 that became one of the most successful mobile game developers in the world through its flagship title Coin Master. The company was largely unknown outside Israel until Coin Master exploded in popularity in 2018-2019, reaching the #1 position in Apple and Google Play charts simultaneously across the US, UK, Germany, and 100+ other countries. Moon Active reached a $5 billion valuation and generates over $400 million in annual revenue — putting it in the elite tier of mobile gaming companies globally, though unlike most of its peers, it has remained private.
US #2 sports betting operator with 35.3% market share; Q3 2025 revenue $1.14B; ESPN's exclusive sports-betting partner since Nov 2025; listing on Nasdaq; differentiated through same-game parlays, DraftKings Network media, and Dynasty Rewards loyalty.
About
DraftKings is a Boston-based digital sports entertainment and gaming company founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Originally a daily fantasy sports platform, DraftKings pivoted following the 2018 Supreme Court PASPA ruling to become a full-service sportsbook and online casino operator. The company went public via SPAC merger in 2020 and now operates in 25+ states with online sports betting and in 7+ states with online casino products, under the DraftKings Sportsbook and DraftKings Casino brands.\n\nDraftKings has built product differentiation through its same-game parlay features, in-play betting markets, and the DraftKings Marketplace (an NFT-adjacent digital collectibles platform). Its loyalty program, Dynasty Rewards, and the DraftKings Network media content strategy help drive organic player acquisition. The company's ESPN partnership—announced as an exclusive sports-betting integration in November 2025—gives it access to ESPN's 75 million monthly unique visitors across linear TV and digital.\n\nDraftKings reported Q3 2025 revenue of $1.144B, with full-year 2025 revenue on track for approximately $4.5B+. The company holds approximately 35.3% of the U.S. sports betting market by gross gaming revenue, second only to FanDuel's 39.6%. DraftKings continues to invest in customer acquisition while targeting EBITDA profitability at scale.
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