Mirakl vs Square
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mirakl is the leading enterprise marketplace and dropship platform, processing ~$15B GMV in 2025 (up 31% YoY); reached profitability in 2025 with $963M raised from Silver Lake.
About
Mirakl is a B2B SaaS company that enables enterprises to launch and operate third-party marketplace and dropship programs at scale. Founded in 2012 by Adrien Nussenbaum and Philippe Corrot, Mirakl's platform powers marketplace programs for global retailers, distributors, and manufacturers — allowing them to integrate external sellers, manage catalog quality, automate commission billing, and deploy retail media advertising. Clients include Carrefour, Best Buy, Siemens, and Leroy Merlin, spanning both B2C retail and B2B procurement verticals.
Q2 2025: Gross profit $2.5B (+14% YoY), adjusted operating income $550M (+38% YoY); raised full year guidance to $10.17B gross profit (+14% YoY); mid-market merchants 45% of GPV with 20% annual growth
About
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had been gated behind expensive hardware and merchant account applications. The founding insight — that payment acceptance was a software problem, not a financial services gatekeeping function — transformed the merchant services market. Square's core technology evolved from a card reader into a full commerce operating system covering payments, POS software, inventory, scheduling, and loyalty.\n\nSquare's platform serves businesses from sole-proprietor food stalls to multi-location retailers with Square POS, Square Online for e-commerce, Square Payroll, Square Loans, Square Marketing, and hardware including terminals and kitchen display systems. It is designed to provide enterprise-grade commerce functionality without enterprise-grade implementation complexity. Square is a subsidiary of Block, Inc. — renamed from Square, Inc. in 2021 — alongside Cash App and Afterpay.\n\nSquare generated $2.5 billion in gross profit in Q2 2025, up 14% year-over-year, with Block raising full-year 2025 guidance to $10.17 billion. It competes with Shopify, Toast, and Stripe, differentiating through hardware-to-software integration, SMB focus, and embedded financial services including Square Loans and Afterpay. Its combination of payment processing scale, business management software, and embedded financial products positions it as the most comprehensive commerce platform for US SMBs.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.