McKinsey & Company vs Zeffy

Side-by-side comparison of AI visibility scores, market position, and capabilities

McKinsey & Company leads in AI visibility (79 vs 26)

McKinsey & Company

LeaderProfessional Services

General

New York global management consulting (founded 1926, private) at ~$16B 2024 revenue; 40% AI-related projects, QuantumBlack AI (350+ scientists), "State of AI 2025" thought leadership competing with BCG and Deloitte for C-suite AI strategy.

AI VisibilityBeta
Overall Score
B79
Category Rank
#31 of 1167
AI Consensus
56%
Trend
stable
Per Platform
ChatGPT
88
Perplexity
79
Gemini
71

About

McKinsey & Company is a New York City-based global management consulting firm — privately held as a partnership — providing strategy, operations, technology, and organization consulting to CEOs and C-suites of the world's largest corporations, governments, and institutions through approximately 40,000 professionals across 130+ offices in 70+ countries and approximately $16 billion in estimated revenue in 2024. Founded in Chicago in 1926 by James O. McKinsey, a University of Chicago accounting professor, the firm's modern identity was shaped by Marvin Bower (who joined in 1933 and led the firm from 1950-1967, establishing the partnership model, professional ethics standards, and global expansion that define McKinsey today). Global Managing Partner Bob Sternfels (reelected to a second and final three-year term in February 2024) oversees the firm through a challenging period that includes reputation headwinds from its opioid consulting work and global scrutiny of consulting industry practices. McKinsey's service capabilities span traditional strategy consulting through McKinsey Digital (digital transformation, analytics), QuantumBlack (AI and machine learning, acquired 2015), and McKinsey Technology (CTO/CIO advisory, technology strategy) — with over 7,000 employees in digital and technology roles and approximately 40% of 2024 projects estimated to be AI-related. McKinsey's "State of AI in 2025" report found that organizations now mitigate an average of four AI-related risks (versus two in 2022) and that AI high performers (6% of survey respondents) attribute 5%+ EBIT improvement to AI, with AI agents increasingly deployed as virtual coworkers rather than passive research assistants.

Full profile

Zeffy

EmergingNonprofit Tech

Zero-Fee Fundraising

Montreal zero-fee nonprofit fundraising platform with $1B+ processed; 100% donation pass-through via optional donor tips competing with Donorbox and Classy for nonprofit fundraising technology adoption.

AI VisibilityBeta
Overall Score
D26
Category Rank
#1 of 1
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
19
Perplexity
26
Gemini
17

About

Zeffy is a Montreal-based fundraising platform for nonprofit organizations that charges zero platform fees on donations — asking donors to optionally contribute a tip to cover Zeffy's operating costs rather than deducting fees from each donation, ensuring 100% of every donated dollar reaches the nonprofit cause. Founded in 2019 by Thibaut Davoult and Nicolas Lafleur, Zeffy has processed $1+ billion in nonprofit donations and provides a comprehensive suite including online donation forms, event ticketing, peer-to-peer fundraising campaigns, recurring donation management, and membership management — giving nonprofits a full fundraising platform at genuinely zero cost.

Full profile

AI Visibility Head-to-Head

79
Overall Score
26
#31
Category Rank
#1
56
AI Consensus
68
stable
Trend
stable
88
ChatGPT
19
79
Perplexity
26
71
Gemini
17
86
Claude
29
74
Grok
18

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