Mayvenn vs Square
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mayvenn is a Black-owned hair extensions and beauty marketplace connecting consumers with licensed stylists; raised $76M total (Series C in July 2022 led by Cleveland Ave, Goldman Sachs, a16z); expanding Walmart Beauty Lounges to 400 locations;
About
Mayvenn is a beauty technology and retail company founded in 2012 by Diishan Imira and Taylor Wang and headquartered in Oakland, California. The company operates a marketplace that sells human hair extensions, wigs, and related hair products directly to consumers while simultaneously connecting buyers with local licensed hair stylists through its Mayvenn stylist network — enabling a vertically integrated experience from product purchase to salon installation. This dual-sided marketplace model benefits consumers (who get professional installation as part of their purchase experience) and stylists (who earn commission on product sales to their clients), creating a flywheel that drives both product revenue and stylist network growth.
Q2 2025: Gross profit $2.5B (+14% YoY), adjusted operating income $550M (+38% YoY); raised full year guidance to $10.17B gross profit (+14% YoY); mid-market merchants 45% of GPV with 20% annual growth
About
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had been gated behind expensive hardware and merchant account applications. The founding insight — that payment acceptance was a software problem, not a financial services gatekeeping function — transformed the merchant services market. Square's core technology evolved from a card reader into a full commerce operating system covering payments, POS software, inventory, scheduling, and loyalty.\n\nSquare's platform serves businesses from sole-proprietor food stalls to multi-location retailers with Square POS, Square Online for e-commerce, Square Payroll, Square Loans, Square Marketing, and hardware including terminals and kitchen display systems. It is designed to provide enterprise-grade commerce functionality without enterprise-grade implementation complexity. Square is a subsidiary of Block, Inc. — renamed from Square, Inc. in 2021 — alongside Cash App and Afterpay.\n\nSquare generated $2.5 billion in gross profit in Q2 2025, up 14% year-over-year, with Block raising full-year 2025 guidance to $10.17 billion. It competes with Shopify, Toast, and Stripe, differentiating through hardware-to-software integration, SMB focus, and embedded financial services including Square Loans and Afterpay. Its combination of payment processing scale, business management software, and embedded financial products positions it as the most comprehensive commerce platform for US SMBs.
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