Mammaly vs Toast POS
Side-by-side comparison of AI visibility scores, market position, and capabilities
Cologne Germany premium dog supplement market leader with 350K+ European customers; €14M Iris Ventures/Five Seasons Series A Sep 2023 with Tractive data partnership for measurable supplement efficacy competing with Zesty Paws for European pet health.
About
Mammaly is a Cologne, Germany-based premium dog supplement company — backed with €14 million in Series A funding in September 2023 co-led by Iris Ventures (consumer specialist) and Five Seasons Ventures (food tech) with participation from pet industry veteran Attila Balogh — providing 350,000+ dog owners across Europe with veterinarian-developed functional supplement treats in 25+ recipes addressing digestion, joint care, dental hygiene, skin health, and relaxation. Germany's market leader for premium dog supplements, Mammaly differentiates from traditional supplement formats (pills, powders) through palatability-optimized functional treat formats that dogs consume willingly — combining clinical effectiveness with taste appeal that drives owner adherence to supplement regimens. In 2025, Mammaly announced a strategic partnership with Tractive (world's leading smart pet tracker) to measure supplement effectiveness through objective GPS and vital signs data at scale. Founded in 2020 in Berlin by Stanislav Nazarenus and Alexander Thelen. Certified B Corporation.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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