Mailwarm vs Popl
Side-by-side comparison of AI visibility scores, market position, and capabilities
Rouen France YC W20 email warmup at $50K MRR within months of launch with 2 employees; $150K seed automated inbox placement and sender reputation for cold outreach competing with Lemwarm and Warmbox.
About
Mailwarm is a Rouen, France-based email deliverability and warmup platform — backed by Y Combinator (W20) with $150,000 in seed funding in 2020 — providing businesses and sales teams using cold outreach with automated email warmup services that improve sender reputation and inbox placement by simulating positive email interactions with a network of real email accounts. Founded in 2020 by Amine Benjelloun and Gonzague Hacher, Mailwarm reached $50,000 in monthly recurring revenue within months of launch with a 2-person team, serving businesses that rely on cold email outreach for lead generation and need to avoid the spam filters that flag new sending domains and low-reputation email accounts.
NFC digital business card platform with 3M+ devices sold; tap-to-share contact and social profiles with Popl for Teams enterprise offering competing with Linq and HiHello.
About
Popl is a digital business card and professional networking platform that uses NFC (near-field communication) technology embedded in a physical card, badge, or wristband to instantly share contact information, social profiles, and portfolio links — replacing paper business cards with a tap-to-share digital profile. Founded in 2020 by Jason Alvarez-Cohen and Nick Alvarez-Cohen in Los Angeles, California, Popl has raised approximately $12 million and has sold over 3 million NFC devices, becoming one of the leading brands in the digital business card market.\n\nPopl's physical products (cards, tags, wristbands with embedded NFC chips) link to a Popl digital profile containing contact information, social media links, website, portfolio, and any other content the user wants to share. When someone taps a Popl device with their smartphone, they immediately see the owner's digital profile and can save contact information with one tap — no app required for the recipient. Popl for Teams is a B2B product enabling companies to manage employee digital cards with consistent branding.\n\nIn 2025, Popl competes with Linq, HiHello, and Blinq for the digital business card market. The market for NFC business cards grew significantly post-COVID as professionals sought contactless alternatives to paper card exchange. The B2B segment (Popl for Teams) has become the primary growth driver, as companies standardize digital card distribution across sales teams and ensure consistent brand representation. Popl's 2025 strategy focuses on growing the enterprise Popl for Teams segment, adding CRM integrations (auto-syncing new contacts to Salesforce or HubSpot), and building lead capture analytics that show which networking interactions convert to business opportunities.
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