Brand Intelligence Graph
Company Overview
About Popl
Popl is a digital business card and professional networking platform that uses NFC (near-field communication) technology embedded in a physical card, badge, or wristband to instantly share contact information, social profiles, and portfolio links — replacing paper business cards with a tap-to-share digital profile. Founded in 2020 by Jason Alvarez-Cohen and Nick Alvarez-Cohen in Los Angeles, California, Popl has raised approximately $12 million and has sold over 3 million NFC devices, becoming one of the leading brands in the digital business card market.
Business Model & Competitive Advantage
Popl's physical products (cards, tags, wristbands with embedded NFC chips) link to a Popl digital profile containing contact information, social media links, website, portfolio, and any other content the user wants to share. When someone taps a Popl device with their smartphone, they immediately see the owner's digital profile and can save contact information with one tap — no app required for the recipient. Popl for Teams is a B2B product enabling companies to manage employee digital cards with consistent branding.
Competitive Landscape 2025–2026
In 2025, Popl competes with Linq, HiHello, and Blinq for the digital business card market. The market for NFC business cards grew significantly post-COVID as professionals sought contactless alternatives to paper card exchange. The B2B segment (Popl for Teams) has become the primary growth driver, as companies standardize digital card distribution across sales teams and ensure consistent brand representation. Popl's 2025 strategy focuses on growing the enterprise Popl for Teams segment, adding CRM integrations (auto-syncing new contacts to Salesforce or HubSpot), and building lead capture analytics that show which networking interactions convert to business opportunities.
Recent Activity
View all →Key Differentiators
Emerging Innovator
Popl is an emerging player bringing innovative solutions to the Marketing market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Datlo
Datlo is a Brazilian geointelligence platform that uses AI and geographic data to help companies identify expansion opportunities, locate target customers, and map distribution channels at the hyperlo
Shaped
Shaped is a San Francisco-based machine learning infrastructure company that provides production-ready recommendation systems and personalized feed APIs that businesses integrate to deliver relevant c
Hypotenuse AI
Hypotenuse AI is a Singapore-based AI content generation platform — backed by Y Combinator (W20) with $150-170K raised at seed stage from YC, Smile Group, and Cabra VC — providing e-commerce companies
Constant Contact
Constant Contact is an email marketing and digital marketing platform for small businesses — providing email newsletter creation, automated email sequences, social media management, event marketing, a
Mailgun
Mailgun is a transactional email API platform providing developer-friendly email sending, tracking, and deliverability infrastructure for applications — enabling developers to integrate email sending
Alloy Automation
Alloy Automation is an embedded integration platform (embedded iPaaS) that allows e-commerce and software companies to offer their merchants and customers pre-built integrations with hundreds of third
Compare Popl with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Popl? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Popl Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Popl vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →