Madhive vs AppsFlyer
Side-by-side comparison of AI visibility scores, market position, and capabilities
Madhive is the leading programmatic CTV advertising platform for local broadcasters and agencies, with $307M raised including a $300M investment from Goldman Sachs Asset Management at a near-$1B valuation.
About
Madhive is a full-stack programmatic advertising platform engineered specifically for connected television (CTV) and streaming media, with particular strength in the local broadcast and regional advertising market. Founded in 2016 and headquartered in New York, Madhive provides broadcasters, agencies, and brands with an integrated platform for campaign planning, audience targeting, activation across streaming publishers, and performance measurement. The company''s technology enables advertisers to reach precise, data-driven audiences across CTV and OTT inventory with the same targeting sophistication historically available only in digital display and search advertising.
AppsFlyer is the global leader in mobile attribution and marketing analytics; powers measurement for thousands of brands across 70+ countries; launched an Agentic AI Suite and Signal Hub in its Fall 2025 "Modern Marketing Cloud" release.
About
AppsFlyer is a global marketing technology company and the world''s leading mobile attribution and marketing analytics platform. Founded in 2011 and headquartered in San Francisco with offices across 19 countries, AppsFlyer enables businesses to measure, analyze, and optimize their marketing campaigns across every digital channel — including paid social, search, display, influencer, TV, and out-of-home. Its platform provides mobile attribution (determining which marketing touchpoints drove app installs and in-app events), fraud protection, deep linking, customer journey analytics, and audience management for brands ranging from gaming companies to Fortune 500 enterprises.
AI Visibility Head-to-Head
Key Details
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.