Lumina vs Ashby

Side-by-side comparison of AI visibility scores, market position, and capabilities

Ashby leads in AI visibility (60 vs 40)
Lumina logo

Lumina

EmergingHR Tech

HR Software

Indonesian HR marketplace connecting 1.5M blue-collar workers with 30K+ SMEs in Southeast Asia; AI+human Lumibot automation service at $13/hour backed by YC and Monk's Hill.

AI VisibilityBeta
Overall Score
C40
Category Rank
#137 of 185
AI Consensus
75%
Trend
stable
Per Platform
ChatGPT
40
Perplexity
35
Gemini
46

About

Lumina is an Indonesian HR technology and workforce marketplace platform connecting blue-collar workers with SME employers across Southeast Asia — providing a job community marketplace where 1.5 million workers find employment at 30,000+ companies, alongside Lumibot, an AI+human-powered automation service for scalable workforce management starting at $13/hour. Founded in 2022 and backed by $15 million from Y Combinator, Monk's Hill Ventures, and other investors, Lumina targets the large informal and formal labor market connecting Southeast Asian workers with employment opportunities.\n\nLumina's platform serves two sides of the workforce marketplace: workers who create profiles listing skills, work experience, and availability, and SME employers posting positions and managing applications. The platform covers blue-collar roles including manufacturing, logistics, retail, food service, and domestic work — the large segment of Southeast Asian employment that is underserved by professional networking platforms like LinkedIn. Lumibot, the AI+human automation service, extends into business process outsourcing, providing scalable staffing for tasks like data entry, customer service, and content moderation with human-in-the-loop quality assurance at $2-6/hour.\n\nIn 2025, Lumina competes in the Southeast Asian blue-collar recruitment market with Maukerja (Malaysia), OLX Jobs, and regional job platforms alongside traditional recruitment agencies for SME workforce solutions. The Southeast Asian gig and blue-collar labor market is enormous — hundreds of millions of workers in Indonesia, Malaysia, and neighboring countries work in manufacturing, services, and informal employment. Lumina's combination of job marketplace and outsourced labor services creates multiple revenue streams from the same workforce network. The 2025 strategy focuses on deepening Indonesian market penetration, expanding Lumibot's BPO client base internationally (serving global companies that want low-cost Southeast Asian workers), and adding skills training and credentialing to improve worker placement success rates.

Full profile
Ashby logo

Ashby

ChallengerHR Tech

HR Software

Ashby is a modern ATS for high-growth tech companies built on deep recruiting analytics, integrated CRM sourcing, and automated scheduling; known for transparent published pricing targeting Series A–D tech companies.

AI VisibilityBeta
Overall Score
B60
Category Rank
#35 of 185
AI Consensus
83%
Trend
stable
Per Platform
ChatGPT
60
Perplexity
55
Gemini
55

About

Ashby is a modern applicant tracking system (ATS) and recruiting platform designed for high-growth technology companies, combining scheduling automation, analytics, and structured interview workflows in a single system. Founded in 2018 and headquartered in San Francisco, Ashby was built from the ground up to serve companies that have outgrown simpler tools like Lever or Greenhouse's entry-level tiers, with a particular focus on deep analytics that let recruiting leaders measure pipeline efficiency, source quality, and interview process performance.

Full profile

AI Visibility Head-to-Head

40
Overall Score
60
#137
Category Rank
#35
75
AI Consensus
83
stable
Trend
stable
40
ChatGPT
60
35
Perplexity
55
46
Gemini
55
39
Claude
59
42
Grok
54

Key Details

Category
HR Software
HR Software
Tier
Emerging
Challenger
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Shared
HR Software

Integrations

Only Ashby

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.