Loovi vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Belo Horizonte Brazilian vehicle insurtech (founded 2019); $9M raised 2024, telematics Smartcar platform in all 26 states, Santos FC sponsor, SUSEP regulatory suspension Mar 2025 targeting Brazil's 70% uninsured vehicle market.
About
Loovi is a Belo Horizonte, Brazil-based vehicle insurtech — having raised $9 million from Marçal Holding and Oliveira Participações in early 2024 — democratizing vehicle insurance access across Brazil's underinsured automotive market by converting ordinary vehicles into connected "Smartcars" through a 100% digital platform that combines telematics, GPS tracking, theft warranty, and flexible insurance distribution. Founded in 2019 by CEO Quézide Cunha and William Naor, Loovi operates as an official sales representative for LTI Seguros S/A — distributing vehicle insurance and security products through a smartphone application that manages policy administration, real-time vehicle monitoring, and claims without branch visits or paper forms. The company serves 180 employees and reached clients across all 26 Brazilian states and over 1,000 municipalities. In early 2024, Loovi gained national visibility as the official jersey sponsor of Santos Futebol Clube during Neymar Jr.'s symbolic return to the club. In March 2025, Brazil's insurance regulator SUSEP temporarily suspended Loovi's activities following complaints from FENACOR about marketing practices — specifically, Loovi presenting itself as an insurance company rather than an authorized insurance representative — though the company continued operating under its LTI Seguros authorization.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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