Linnworks vs Extensiv
Side-by-side comparison of AI visibility scores, market position, and capabilities
Multi-Channel Order & Inventory Management
Multi-channel order management and inventory control platform for mid-market e-commerce; raised $100M+ (Marlin Equity). Chichester UK; serves retailers on Amazon, eBay, Shopify, and 100+ other channels with centralized inventory and shipping workflows.
About
Linnworks is a multi-channel order management and inventory control platform designed for mid-market e-commerce retailers and wholesale businesses that sell across multiple online channels. Founded in 2009 and headquartered in Chichester, United Kingdom with US operations in Jacksonville, Florida, Linnworks has raised more than $100 million from investors including Marlin Equity Partners. The platform connects sellers' e-commerce storefronts, marketplaces, and wholesale channels to their fulfillment operations, providing a centralized system for inventory management, order routing, shipping, and analytics.\n\nLinnworks' platform handles the complexity of high-SKU, multi-channel inventory management — automatically updating stock levels across all connected sales channels when inventory is received, adjusted, or fulfilled. The system's order routing rules allow merchants to direct orders from different channels or regions to specific fulfillment locations, 3PLs, or suppliers based on configurable logic. Shipping integrations cover major carriers globally, with rate comparison and batch label generation that streamlines high-volume fulfillment operations.\n\nLinnworks serves mid-market e-commerce merchants with complex multi-channel operations, including brands selling across their own website, Amazon, eBay, Wayfair, and other marketplaces simultaneously, combined with B2B wholesale operations. The company competes with Skubana (now Extensiv Order Manager), ChannelAdvisor, Brightpearl, and similar platforms. Linnworks' acquisition by Marlin Equity has provided investment to accelerate product development and international expansion.
WMS and OMS platform for 3PL fulfillment networks; raised $80M+; formerly 3PL Central. Los Angeles CA; serves 3PLs and brands with Skubana-powered order management and Cart Rover integrations across 100+ e-commerce platform connections.
About
Extensiv is a supply chain software company that provides warehouse management, order management, and network orchestration platforms specifically designed for third-party logistics providers and the brands they serve. Formerly known as 3PL Central, the company rebranded as Extensiv after a series of strategic acquisitions including Skubana (multi-channel order management), Infoplus Commerce, and Cart Rover (integration platform), assembling a comprehensive technology suite for the 3PL fulfillment ecosystem. Headquartered in Los Angeles, California, Extensiv has raised more than $80 million from investors including Trinity Ventures and Warburg Pincus.\n\nExtensiv's 3PL Warehouse Manager is one of the most widely deployed cloud-based WMS platforms in the 3PL industry, used by hundreds of fulfillment centers to manage inventory, receive and ship orders, process returns, and bill clients. The platform's multi-client architecture is built for the complexity of 3PL operations where a single warehouse serves multiple brand customers with different SKU catalogs, order profiles, and billing structures. Extensiv Order Manager provides brands with a multi-channel order management system that connects to e-commerce platforms and routes orders to the optimal fulfillment location.\n\nExtensiv's network model connects 3PL warehouses and the brands they serve in a shared platform, enabling more seamless data exchange and collaboration than traditional EDI-based integrations. The company serves the rapidly growing e-commerce fulfillment market where brands are increasingly outsourcing warehousing and fulfillment to 3PL networks rather than operating their own distribution infrastructure. Extensiv competes with Deposco, Manhattan Associates, and newer entrants in the 3PL WMS space.
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