Levels vs Bath & Body Works

Side-by-side comparison of AI visibility scores, market position, and capabilities

Levels logo

Levels

ChallengerConsumer Lifestyle & Wellness

Metabolic Health & CGM Tracking

Levels pioneered metabolic health tracking using continuous glucose monitors (CGMs) paired with an AI-powered app; raised $38M Series A from a16z; expanding into clinician-ready Levels Pro platform in 2026.

About

Levels is a metabolic health company that pairs continuous glucose monitors (CGMs) with a mobile app and AI-driven insights to help users understand how food, exercise, stress, and sleep affect their blood sugar and overall metabolic health. Founded in 2019 and headquartered in the US, Levels was one of the first companies to bring CGM-based metabolic monitoring to non-diabetic consumers, pioneering a category that has since attracted major competitors and FDA-cleared OTC devices.

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Bath & Body Works logo

Bath & Body Works

LeaderBeauty & Personal Care

Personal Care

Specialty body care retailer with $7.9B revenue; seasonal fragrance collections, Semi-Annual Sales events, and international franchise expansion after years of US focus.

AI VisibilityBeta
Overall Score
A89
Category Rank
#2 of 3
AI Consensus
62%
Trend
up
Per Platform
ChatGPT
82
Perplexity
86
Gemini
95

About

Bath & Body Works is America's leading specialty retailer of personal care and home fragrance products — body lotions, shower gels, hand soaps, and scented candles — sold through approximately 1,800 US stores and a significant e-commerce operation. Formerly part of L Brands (alongside Victoria's Secret), Bath & Body Works became an independent public company in 2021 and is listed on the NYSE, generating approximately $7.9 billion in annual revenue. The brand occupies a sweet spot in the affordable indulgence category that proves remarkably resilient across economic cycles.

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Key Details

Category
Metabolic Health & CGM Tracking
Personal Care
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Bath & Body Works
Personal Care

Integrations

Only Bath & Body Works
Bath & Body Works is classified as company.

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