Kimco Realty vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Jericho NY open-air grocery-anchored shopping centers (NYSE: KIM) ~$2.1B FY2024 revenue; 570+ centers in top-20 metros, RPT acquisition 2023, Last Mile mixed-use strategy competing with Regency Centers.
About
Kimco Realty Corporation is a Jericho, New York-based open-air shopping center REIT — publicly traded on the New York Stock Exchange (NYSE: KIM) as an S&P 500 Real Estate component — owning, operating, and developing open-air grocery-anchored and mixed-use shopping centers primarily in the top-20 major metropolitan markets (New York metro, Los Angeles, Miami, Chicago, Philadelphia, Washington DC, Atlanta, San Francisco Bay Area) through approximately 2,000 employees. Kimco Realty owns 570+ open-air shopping centers aggregating 100 million+ square feet of gross leasable area (GLA), with the portfolio anchored by necessity-based tenants (grocery stores, home improvement, pharmacy, discount retail) that generate traffic-driving anchor tenancy for inline small shop tenants. In January 2023, Kimco Realty completed the acquisition of RPT Realty (NYSE: RPT — a Michigan-based open-air shopping center REIT owning 57 shopping centers) for $2.0 billion — expanding Kimco's footprint in Sunbelt markets (Tampa, Orlando, Atlanta, Charlotte) and adding RPT's grocery-anchored portfolio to Kimco's predominantly major-metro coastal centers. CEO Conor Flynn has executed Kimco's "Last Mile" real estate strategy: concentrating the portfolio in high-density urban and first-ring suburban markets where open-air shopping centers serve as the last-mile convenience fulfillment point for consumers combining physical shopping with BOPIS (buy online, pick up in store) — positioning Kimco's shopping centers as logistics infrastructure for omnichannel retail rather than purely experiential retail destinations.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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