JPMorgan Chase & Co vs Principal Financial Group

Side-by-side comparison of AI visibility scores, market position, and capabilities

Principal Financial Group leads in AI visibility (94 vs 81)
JPMorgan Chase & Co logo

JPMorgan Chase & Co

LeaderFinance

Banking

Largest US bank with $278.9B revenue in 2024; $4.6T+ assets; NYSE: JPM; $600B+ market cap. Operates Consumer & Community Banking, CIB, Commercial Banking, and AWM; serves 80M+ US consumers and dominates global investment banking league tables.

AI VisibilityBeta
Overall Score
A81
Category Rank
#3 of 4
AI Consensus
55%
Trend
stable
Per Platform
ChatGPT
86
Perplexity
74
Gemini
92

About

JPMorgan Chase & Co is an American multinational financial services corporation headquartered in New York City, formed through the 2004 merger of J.P. Morgan & Co. and Bank One. Tracing its institutional lineage to 1799, JPMorgan Chase is the largest bank in the United States and one of the largest in the world by assets, with a mission to serve consumers, businesses, and institutions by providing financial services that support economic growth and financial inclusion.\n\nThe company operates across four major segments: Consumer & Community Banking, which serves over 80 million consumers through retail branches and digital channels; Commercial Banking, which finances mid-sized businesses and municipalities; the Corporate & Investment Bank, one of the world's leading capital markets and advisory franchises; and Asset & Wealth Management, which manages assets for institutions and high-net-worth individuals. Chase is also the largest US credit card issuer and operates one of the most widely used digital banking apps in the country. The firm has invested heavily in AI, deploying machine learning across fraud detection, risk modeling, and customer service.\n\nJPMorgan Chase reported $278.9 billion in revenue for 2024, a 16.5% increase year-over-year, with total assets of $4.6 trillion as of mid-2025 and a market capitalization exceeding $600 billion. It ranks as the number-one global bank by multiple measures including investment banking fees, US deposits, and credit card spend. The firm trades on the NYSE under the ticker JPM.

Full profile
Principal Financial Group logo

Principal Financial Group

LeaderConsumer Finance

Enterprise

Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).

AI VisibilityBeta
Overall Score
A94
Category Rank
#114 of 290
AI Consensus
80%
Trend
down
Per Platform
ChatGPT
92
Perplexity
99
Gemini
98

About

Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.

Full profile

AI Visibility Head-to-Head

81
Overall Score
94
#3
Category Rank
#114
55
AI Consensus
80
stable
Trend
down
86
ChatGPT
92
74
Perplexity
99
92
Gemini
98
88
Claude
94
78
Grok
99

Key Details

Category
Banking
Enterprise
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only JPMorgan Chase & Co
Banking

Integrations

Both integrate with
JPMorgan Chase & Co is classified as company. Principal Financial Group is classified as company.

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