Insider vs Zeffy

Side-by-side comparison of AI visibility scores, market position, and capabilities

Insider leads in AI visibility (42 vs 26)

Insider

EmergingCustomer Engagement & Success

Growth Marketing

$772M funding ($500M Series E 2024 General Atlantic); $150M revenue 2024; 1,000 customers; 1.4K employees; #1 G2 9 categories (CDP/personalization); customer engagement leader

AI VisibilityBeta
Overall Score
C42
Category Rank
#1 of 1
AI Consensus
43%
Trend
stable
Per Platform
ChatGPT
50
Perplexity
50
Gemini
33

About

Insider is a growth marketing platform that helps businesses personalize customer experiences across web, mobile, messaging, and email channels using AI-powered segmentation and orchestration. The company serves marketing teams, growth professionals, and e-commerce businesses who need to deliver individualized customer journeys that drive engagement and conversion. Insider provides tools for customer data unification, predictive segmentation, cross-channel campaign orchestration, and personalization that enable marketers to create seamless, relevant experiences throughout the customer lifecycle while measuring impact on revenue and retention.

Full profile

Zeffy

EmergingNonprofit Tech

Zero-Fee Fundraising

Montreal zero-fee nonprofit fundraising platform with $1B+ processed; 100% donation pass-through via optional donor tips competing with Donorbox and Classy for nonprofit fundraising technology adoption.

AI VisibilityBeta
Overall Score
D26
Category Rank
#1 of 1
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
19
Perplexity
26
Gemini
17

About

Zeffy is a Montreal-based fundraising platform for nonprofit organizations that charges zero platform fees on donations — asking donors to optionally contribute a tip to cover Zeffy's operating costs rather than deducting fees from each donation, ensuring 100% of every donated dollar reaches the nonprofit cause. Founded in 2019 by Thibaut Davoult and Nicolas Lafleur, Zeffy has processed $1+ billion in nonprofit donations and provides a comprehensive suite including online donation forms, event ticketing, peer-to-peer fundraising campaigns, recurring donation management, and membership management — giving nonprofits a full fundraising platform at genuinely zero cost.

Full profile

AI Visibility Head-to-Head

42
Overall Score
26
#1
Category Rank
#1
43
AI Consensus
68
stable
Trend
stable
50
ChatGPT
19
50
Perplexity
26
33
Gemini
17
53
Claude
29
35
Grok
18

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