InMobi vs AppsFlyer
Side-by-side comparison of AI visibility scores, market position, and capabilities
InMobi is a Bengaluru-based mobile advertising leader with 370M+ users on its Glance platform; raised $350M pre-IPO in Dec 2025 targeting $4–5B valuation; India's first tech unicorn planning a 2026 stock market listing.
About
InMobi is a Bengaluru-based multinational technology company and one of the world''s largest independent mobile advertising platforms. Founded in 2007, InMobi was India''s first technology unicorn. The company operates two primary businesses: InMobi Advertising, a programmatic mobile advertising and marketing cloud platform serving brands, publishers, and app developers globally; and Glance, an AI-powered intelligent shopping agent and lock screen content experience reaching over 370 million users with 4,000+ prompts annually.
AppsFlyer is the global leader in mobile attribution and marketing analytics; powers measurement for thousands of brands across 70+ countries; launched an Agentic AI Suite and Signal Hub in its Fall 2025 "Modern Marketing Cloud" release.
About
AppsFlyer is a global marketing technology company and the world''s leading mobile attribution and marketing analytics platform. Founded in 2011 and headquartered in San Francisco with offices across 19 countries, AppsFlyer enables businesses to measure, analyze, and optimize their marketing campaigns across every digital channel — including paid social, search, display, influencer, TV, and out-of-home. Its platform provides mobile attribution (determining which marketing touchpoints drove app installs and in-app events), fraud protection, deep linking, customer journey analytics, and audience management for brands ranging from gaming companies to Fortune 500 enterprises.
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