Side-by-side comparison of AI visibility scores, market position, and capabilities
IFTTT connects 800+ apps and devices with no-code trigger-action automations (Applets) for 25M+ users. Backed by $62.5M from Salesforce Ventures; expanding into AI-powered agentic automation in 2025–2026.
IFTTT, which stands for "If This Then That," was founded in 2010 by Linden Tibbets and Jesse Tane as a platform to bridge the gap between disparate apps, devices, and web services. The platform operates on a simple but powerful concept: a trigger in one service automatically executes an action in another, without any coding required. These automations — called Applets — now number in the millions and connect more than 800 services, ranging from social media platforms and IoT devices to productivity tools and smart home hardware. IFTTT boasts over 25 million users as of early 2026.
Salesforce (NYSE: CRM) team messaging platform at $27.7B acquisition processing 1.5B weekly messages; competing with Microsoft Teams for enterprise collaboration through Salesforce integration and developer-first experience.
Slack is a San Francisco-based team collaboration and communication platform — acquired by Salesforce (NYSE: CRM) in 2021 for $27.7 billion — providing organizations with channel-based messaging, direct messaging, file sharing, video calls (Slack Huddles), and a 2,600+ app integration ecosystem that connects team communication with the business tools (Salesforce, Jira, GitHub, Google Drive) teams use daily. Used by 200,000+ organizations including IBM, Airbnb, and Target, Slack processes 1.5 billion+ messages weekly and serves as the communication backbone for technology companies, knowledge work organizations, and enterprises worldwide.
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