IFTTT vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
IFTTT connects 800+ apps and devices with no-code trigger-action automations (Applets) for 25M+ users. Backed by $62.5M from Salesforce Ventures; expanding into AI-powered agentic automation in 2025–2026.
About
IFTTT, which stands for "If This Then That," was founded in 2010 by Linden Tibbets and Jesse Tane as a platform to bridge the gap between disparate apps, devices, and web services. The platform operates on a simple but powerful concept: a trigger in one service automatically executes an action in another, without any coding required. These automations — called Applets — now number in the millions and connect more than 800 services, ranging from social media platforms and IoT devices to productivity tools and smart home hardware. IFTTT boasts over 25 million users as of early 2026.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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