Hubilo vs IBM
Side-by-side comparison of AI visibility scores, market position, and capabilities
$154M funding (Alkeon/Lightspeed/Balderton); $97M revenue 2024; acquired by Brandlive 2024; returned $75M to investors; 400+ clients; UN/Roche/AWS customers; virtual events leader
About
Hubilo is a hybrid event platform founded in 2015 and headquartered in San Francisco, California, built to help enterprises and event professionals create engaging, data-rich virtual and hybrid event experiences. The company was originally founded as an in-person event management tool before pivoting to virtual and hybrid events in 2020 — a transformation that positioned it directly in the market created by the pandemic-driven shift to remote gatherings. Hubilo's mission is to deliver events that drive measurable business outcomes: pipeline, engagement, and audience intelligence rather than just attendance.\n\nHubilo's platform provides end-to-end event infrastructure including customizable virtual venues, live streaming, breakout sessions, networking rooms, sponsor exhibits, gamification, and integrated analytics. The product is designed to serve large-scale enterprise events such as customer conferences, partner summits, and virtual trade shows where brand experience, sponsor ROI, and attendee engagement data are critical deliverables. Hubilo's customer base includes over 400 organizations including the United Nations, Roche, and AWS. In 2024, Hubilo was acquired by Brandlive, a live video commerce and events company, adding live selling and interactive commerce capabilities to its event stack.\n\nHubilo raised $154 million in total funding from investors including Alkeon Capital, Lightspeed Venture Partners, and Balderton Capital, and reported approximately $97 million in revenue for 2024. The company operates in a competitive hybrid event platform market alongside Cvent, Hopin, and RingCentral Events, differentiating through its analytics depth, enterprise event design flexibility, and post-acquisition commerce integration with Brandlive. Its institutional backing, revenue scale, and marquee customer base position it as a credible enterprise-tier event platform.
Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.
About
International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).
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