Hobby Lobby vs Shopify

Side-by-side comparison of AI visibility scores, market position, and capabilities

Shopify leads in AI visibility (86 vs 31)
Hobby Lobby logo

Hobby Lobby

Unknownretail

arts and crafts retail

World's largest privately held arts-and-crafts retailer with 1,072 stores targeting 1,500 US stores by 2026; $7.9B revenue in 2023; Oklahoma City-based; 100% family-owned with faith-based Sunday closure policy; 40% rotating discounts on 80,000+ products.

AI VisibilityBeta
Overall Score
D31
Category Rank
#1 of 1
AI Consensus
61%
Trend
up
Per Platform
ChatGPT
29
Perplexity
27
Gemini
38

About

Hobby Lobby is the world's largest privately held arts-and-crafts retailer, founded in 1972 by David Green in Oklahoma City, Oklahoma. What started as a 300-square-foot picture frame shop in the Green family garage has grown into a national retail institution with a distinct identity rooted in Christian values. The company is 100% family-owned and famously closed on Sundays, a policy reflecting its faith-based operating philosophy.\n\nHobby Lobby's stores average 55,000 square feet and carry more than 80,000 products across crafts, fabric, floral, seasonal décor, frames, and art supplies. The company operates its own manufacturing and sourcing operations across Asia, contributing to its ability to offer deep, frequent discounts — typically 40% off on rotating categories. Hobby Lobby serves DIY enthusiasts, home decorators, teachers, and small craft business owners primarily in suburban and rural US markets. Its everyday low-price strategy and massive store format make it a destination retailer.\n\nHobby Lobby operates 1,072 stores across the United States and generated $7.9 billion in revenue in 2023. The company has an ambitious expansion plan targeting 1,500 US stores by 2026, representing nearly 40% growth from its current footprint. Despite competition from Amazon, Michaels, and JOANN, Hobby Lobby has maintained strong performance through its differentiated product mix, consistent promotional cadence, and loyal customer base among religious and craft communities.

Full profile
Shopify logo

Shopify

LeaderE-commerce

E-commerce Platform

NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 3
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
89
Gemini
91

About

Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.

Full profile

AI Visibility Head-to-Head

31
Overall Score
86
#1
Category Rank
#1
61
AI Consensus
71
up
Trend
stable
29
ChatGPT
84
27
Perplexity
89
38
Gemini
91
24
Claude
79
38
Grok
88

Capabilities & Ecosystem

Capabilities

Only Hobby Lobby
arts and crafts retail
Only Shopify
E-commerce Platform
Shopify is classified as company.

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