Brand Intelligence Graph
Company Overview
About Hobby Lobby
Hobby Lobby is the world's largest privately held arts-and-crafts retailer, founded in 1972 by David Green in Oklahoma City, Oklahoma. What started as a 300-square-foot picture frame shop in the Green family garage has grown into a national retail institution with a distinct identity rooted in Christian values. The company is 100% family-owned and famously closed on Sundays, a policy reflecting its faith-based operating philosophy.
Business Model & Competitive Advantage
Hobby Lobby's stores average 55,000 square feet and carry more than 80,000 products across crafts, fabric, floral, seasonal décor, frames, and art supplies. The company operates its own manufacturing and sourcing operations across Asia, contributing to its ability to offer deep, frequent discounts — typically 40% off on rotating categories. Hobby Lobby serves DIY enthusiasts, home decorators, teachers, and small craft business owners primarily in suburban and rural US markets. Its everyday low-price strategy and massive store format make it a destination retailer.
Competitive Landscape 2025–2026
Hobby Lobby operates 1,072 stores across the United States and generated $7.9 billion in revenue in 2023. The company has an ambitious expansion plan targeting 1,500 US stores by 2026, representing nearly 40% growth from its current footprint. Despite competition from Amazon, Michaels, and JOANN, Hobby Lobby has maintained strong performance through its differentiated product mix, consistent promotional cadence, and loyal customer base among religious and craft communities.
The Hobby Lobby Story
The Breakthrough Moment
Founded 1972 Oklahoma City by David Green (evangelical, picture frames garage $600). Closed Sundays religious values. 2014 Supreme Court Burwell contraception won. 2017 Dead Sea Scrolls scandal $3M fine. $7B 2024, 1,000 stores, Green family billionaires private.
Original Mission
"To honor God by operating according to biblical principles, offering customers quality products and employees a faith-friendly workplace with generous benefits."
Founders
Recent Activity
View all →Company Timeline
Major milestones in Hobby Lobby's journey
Key Differentiators
Emerging Innovator
Hobby Lobby is an emerging player bringing innovative solutions to the retail market.
Enterprise Scale
With $7.9B in revenue, Hobby Lobby operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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