HitPay vs Alpaca
Side-by-side comparison of AI visibility scores, market position, and capabilities
Singapore all-in-one payment platform for APAC SMBs accepting PayNow, GrabPay, and cards; $21.3M from Tiger Global and Sequoia India serving 10K+ merchants across Singapore and Hong Kong.
About
HitPay is a Singapore-based all-in-one payment infrastructure company serving small and medium businesses across Asia-Pacific — enabling merchants to accept payments via QR code (PayNow, DuitNow, PromptPay), card (Visa, Mastercard), digital wallets (GrabPay, ShopeePay, Apple Pay, Google Pay), online checkout, and recurring billing through a single platform with no setup fees and simple pricing. Founded in 2017 and backed by $21.3 million including a $15.75 million Series A led by Tiger Global and Sequoia Capital India, HitPay serves 10,000+ merchants across Singapore, Hong Kong, and broader APAC markets.
Alpaca is a self-clearing broker-dealer and global leader in brokerage infrastructure APIs for stocks, ETFs, options, and fixed income; raised $52M Series C in April 2025 totaling $170M;
About
Alpaca is a developer-first brokerage infrastructure company founded in 2015 and headquartered in San Mateo, California. It operates as a fully self-clearing broker-dealer with DTCC, Nasdaq, OCC, and FICC memberships — enabling it to provide end-to-end brokerage infrastructure for stocks, ETFs, options, fixed income, and cryptocurrency without requiring partners to manage their own clearing relationships. Alpaca's Broker API allows fintech companies, neobrokerages, robo-advisors, and wealth management platforms to embed multi-asset trading into their applications with a single integration.
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