HitPay vs Plaid
Side-by-side comparison of AI visibility scores, market position, and capabilities
Singapore all-in-one payment platform for APAC SMBs accepting PayNow, GrabPay, and cards; $21.3M from Tiger Global and Sequoia India serving 10K+ merchants across Singapore and Hong Kong.
About
HitPay is a Singapore-based all-in-one payment infrastructure company serving small and medium businesses across Asia-Pacific — enabling merchants to accept payments via QR code (PayNow, DuitNow, PromptPay), card (Visa, Mastercard), digital wallets (GrabPay, ShopeePay, Apple Pay, Google Pay), online checkout, and recurring billing through a single platform with no setup fees and simple pricing. Founded in 2017 and backed by $21.3 million including a $15.75 million Series A led by Tiger Global and Sequoia Capital India, HitPay serves 10,000+ merchants across Singapore, Hong Kong, and broader APAC markets.
Plaid is the fintech infrastructure company connecting 12,000+ financial apps to users' bank accounts, enabling account verification, transaction data, and payment initiation for the digital finance ecosystem.
About
Plaid is a financial data infrastructure company that provides the API layer connecting financial applications to bank accounts and financial data. Founded in 2013 by Zach Perret and William Hockey, Plaid built the critical middleware that allows apps like Venmo, Robinhood, Coinbase, and thousands of other financial services to access users' bank account data with permission—enabling features like account balance verification, transaction history analysis, and direct payment initiation that would otherwise require users to navigate complex bank portal flows.
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