Hasbro vs McCormick & Company
Side-by-side comparison of AI visibility scores, market position, and capabilities
Pawtucket RI toys and games (NASDAQ: HAS) at $4.136B FY2024 revenue (-17% post-eOne divestiture); record 20.3% operating margins, $847M operating cash flow, Magic: The Gathering + Monopoly + Transformers competing with Mattel.
About
Hasbro, Inc. is a Pawtucket, Rhode Island-based global play and entertainment company — publicly traded on NASDAQ (NASDAQ: HAS) as an S&P 500 Consumer Discretionary component — designing, manufacturing, and marketing branded toys, games, licensed products, and tabletop gaming experiences under iconic brands including My Little Pony, Transformers, G.I. Joe, Play-Doh, Peppa Pig, Dungeons & Dragons, Magic: The Gathering, Monopoly, Scrabble, Risk, Trivial Pursuit, and Battleship through approximately 6,000 employees worldwide. In fiscal year 2024, Hasbro delivered record adjusted operating profit of $839 million and record operating margins of 20.3%, while revenue declined 17% to $4.136 billion — reflecting the planned reduction following the completion of the Entertainment One (eOne) film and television production business divestiture (sold to Lionsgate Entertainment in 2023 for $500 million, unwinding the $4.6 billion eOne acquisition of 2019). Excluding the eOne impact, core Consumer Products (toys, games, and licensed products) and Wizards of the Coast (tabletop games, including Magic: The Gathering and Dungeons & Dragons) segments demonstrated improved profitability. The company generated $847 million in operating cash flow, paid $390 million in dividends, reduced debt by $83 million, and achieved $370 million in gross cost savings — reflecting CEO Chris Cocks' "Hasbro Simplified" portfolio restructuring strategy that focuses the company on its highest-returning brands and digital gaming opportunities. Magic: The Gathering remains one of the most valuable entertainment franchises globally, with 40+ million players and digital extensions (Magic: The Gathering Arena) that provide recurring digital revenue.
Hunt Valley MD global flavor leader (NYSE: MKC) at $6.72B FY2024 sales (+1%); McCormick/Old Bay/Frank's RedHot/French's brands, B2B Flavor Solutions for McDonald's and KFC, 2025 guidance 0-2% growth vs. Kraft Heinz.
About
McCormick & Company, Incorporated is a Hunt Valley, Maryland-based global leader in flavor — publicly traded on the New York Stock Exchange (NYSE: MKC for voting shares, MKC.V for non-voting shares) as an S&P 500 Consumer Staples component — manufacturing, marketing, and distributing spices, seasoning mixes, condiments, hot sauces, and flavor solutions under the McCormick, Lawry's, Old Bay, French's, Frank's RedHot, Stubb's, Club House, Kamis, and dozens of other branded and private label names through approximately 12,000 employees in 160 countries. In fiscal year 2024 (ending November 2024), McCormick reported net sales of $6.72 billion (+1%), adjusted EPS of $2.95, and a return to volume-led growth after two years of volume softness as consumers adjusted to post-pandemic spice price increases. For fiscal year 2025, McCormick guided 0-2% net sales growth and adjusted EPS of $3.03-$3.08, reflecting a cautious but positive outlook as consumer spending on branded flavor products stabilizes. CEO Brendan Foley, who assumed the role in 2023 (with founder-family member Lawrence Kurzius transitioning to Executive Chairman), focuses McCormick's strategy on global flavor leadership across two segments: Consumer (branded retail spices, seasonings, condiments — approximately 58% of revenue) and Flavor Solutions (B2B flavoring for foodservice chains and food manufacturing — approximately 42% of revenue). McCormick's B2B Flavor Solutions segment supplies the proprietary flavor packets and seasoning mixes used in fast food chains (McDonald's dipping sauces, KFC's Original Recipe flavor system) under undisclosed relationships that are embedded in customers' core product recipes.
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