Google Shopping vs Toast POS
Side-by-side comparison of AI visibility scores, market position, and capabilities
Alphabet (GOOGL) product search and price comparison integrated into Google Search with 1M+ merchants; competing with Amazon product search and TikTok Shop for consumer purchase intent capture.
About
Google Shopping is Google's product search and price comparison service — integrated directly into Google Search results and accessible through the dedicated Shopping tab — that surfaces product listings from millions of online retailers when consumers search for products to buy. Part of Alphabet Inc. (NASDAQ: GOOGL), Google Shopping operates as both a free organic product listing service and a paid advertising platform (Shopping Ads / Performance Max campaigns) through which retailers pay per click to appear prominently in product search results.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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