GetYourGuide vs Shopify

Side-by-side comparison of AI visibility scores, market position, and capabilities

Shopify leads in AI visibility (86 vs 17)

GetYourGuide

GrowthTravel & Hospitality

Tours & Activities OTA

Europe's leading tours and experiences OTA; profitable in 2025 with $1.2B+ revenue; record 10M experiences booked in Q3 2025; SoftBank-backed; 150,000+ curated experiences in 200+ countries with Originals exclusive content and supplier-direct technology investment.

AI VisibilityBeta
Overall Score
D17
Category Rank
#2 of 2
AI Consensus
58%
Trend
up
Per Platform
ChatGPT
25
Perplexity
11
Gemini
25

About

GetYourGuide is a Berlin-based online marketplace for travel experiences—tours, activities, skip-the-line tickets, and day trips—founded in 2009 by Johannes Reck and Tao Tschudi. The platform connects travelers with over 150,000 curated experiences in 200+ countries, emphasizing quality curation, instant booking confirmation, and free cancellation. GetYourGuide differentiates from competitors by working directly with operators on exclusive content and investing in supplier technology to improve availability management.\n\nGetYourGuide has built a strong brand in European markets and expanded aggressively into North America and Asia-Pacific. Its Originals by GetYourGuide program features exclusive experiences available nowhere else, including exclusive access to the Vatican at sunrise and behind-the-scenes tours at iconic landmarks. The platform's AI-powered discovery engine personalizes experience recommendations based on travel dates, interests, and past bookings.\n\nGetYourGuide became profitable for the first time in 2025, reporting over $1.2B in revenue and a record 10 million experiences booked in Q3 2025 alone. Total funding exceeds $1.1B from investors including SoftBank, Temasek, and KKR. The company is widely anticipated to pursue an IPO, with a reported valuation in excess of $2B based on recent secondary transactions.

Full profile

Shopify

LeaderE-commerce

E-commerce Platform

NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 3
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
89
Gemini
91

About

Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.

Full profile

AI Visibility Head-to-Head

17
Overall Score
86
#2
Category Rank
#1
58
AI Consensus
71
up
Trend
stable
25
ChatGPT
84
11
Perplexity
89
25
Gemini
91
13
Claude
79
24
Grok
88

Capabilities & Ecosystem

Capabilities

Only GetYourGuide
Tours & Activities OTA
Only Shopify
E-commerce Platform
Shopify is classified as company.

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